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cover of Business Communication

Business Communication

By Clive Bruckmann, Peter Hartley

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About the Book

This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are:

The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations.

This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.

Table of Contents

Part I - Communication Fundamentals: Introduction 1. Analysing Communication 2. What Communications Code Means? 3. Intercultural Communication Part II - Communication and Organizations in Context: Introduction 4. Organizational Structures and Communication 5. Organizational Cultures and Communication 6. Communications Technology in Organizations Part III - Written Communication in Organizations: Introduction 7. Business Writing: Fundamentals 8. Organizing and Structuring Information 9. Effective Design and Visual Aids 10. Business Documents 1: Short Texts 11. Business Documents 2: Reports Part IV - Interpersonal Communication in Organizations: Introduction 12. Effective Interpersonal Communication: Defining Interpersonal Skills 13. Interpersonal Skills in Action: Communicating Face-to-Face 14. Delivering Presentations 15. Effective Teams: Communication and Organization 16. Planning and Running Meetings Part V - Communication and Change in Organizations: Introduction 17. How Organizational Change is Happening 18. Electronic Messages 19. Making the Most of Communication: Planning and Strategies.