Consumer Behaviour Analysis

Critical Perspectives on Business and Management

Edited by Gordon Foxall

Price: $1,190.00

Add to Cart

Table of Contents

Volume I: The Behavioural Basis of Consumer Choice
Part 1: Towards a Behavioural Perspective
Part 2: Patterns of Consumer Choice
Part 3: Cognitive Decision Making
Volume II: The Behavioural Economics of Consumption
Part 1: Behavioural Economics, Matching and Maximization
Part 2: Token Economies and Social Marketing
Part 3: Behavioural Decision Making
Volume III: Marketing in Behavioural Perspective
Part 1: Theory and Interpretation
Part 2: Classical Conditioning Research
Part 3: Operant Research
Part 4: Marketing Decision Making