Creative Problem Solving for Managers

By Tony Proctor

Price: $149.00

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About the Book

This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business situations, it explores various problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.

Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Contents include:

* blocks to creativity and how to overcome them
* key techniques including lateral thinking, morphological analysis and synectics
* computer-assisted problem solving
* increased coverage of group problem-solving techniques and paradigm shift.

As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.

Table of Contents

1. Creativity and its Importance in Business 2. Blocks to Creativity 3. Theories of Creativity and the Creative Problem-Solving Process 4. Objective Finding, Fact Finding and Problem Finding/Definition 5. Morphological Analysis and Related Techniques 6. Brainstorming 7. Lateral Thinking and Associated Methods 8. Synectics 9. Miscellaneous Ideation 10. Evaluation 11. Implementing Ideas 12. Computer-Assisted Problem Solving

About the Author(s)

Tony Proctor is Professor of Marketing, University College Chester; he was formerly Head of Management at Keele University.