European Business

By Debra Johnson, Colin Turner

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• ISBN: 978-0-415-35134-8
• Binding: Hardback (also available in Paperback)
• Published by: Routledge
• Publication Date: 26th October 2006
• Pages: 480

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About the Book

Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features.

Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment – integration - how it has affected the strategy and behaviour of businesses with a European presence.

New to this edition is:

• new material on the single European market, the single currency and related policy issues
• issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe’s relationship with emerging economies like China
• an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources
• a companion website to provide extra material for students and lecturers

European Business is an essential read for all students of international business.

Visit the Companion website at www.routledge.com/textbooks/9780415351355

Table of Contents

Part 1: Europe: The National, Regional and Global Dimension 1. A Portrait of Europe: Challenge and Change 2. The Integration Imperative: Theory and Practice 3. Europe and Globalization Part 2: Market Integration 4. The Single European Market: The Bedrock of European Integration 5. European Competition Policy: The Guardian of Integrated Markets 6. Industrial Policy: Meeting the Challenges of International Competitiveness 7. Developing Small Business and Entrepreneurship within Europe 8. Economic and Monetary Union: An Unfinished Project 9. Trans-European Networks: Building an Infrastructure for Europe Part 3: Inputs and Factors of Production 10. Transport Policy: Towards Efficient and Effective Mobility 11. Energy Policy: Developing Competitive, Clean and Secure Energy Supplies 12. Meeting the Challenges of the Information Economy in Europe 13. European Labour Markets: The Search for Flexibility 14. Environment Policy: A Green Light for Competitiveness? 15. Europe and the Consumer: Taking the European Consumer into Account Part 4: Europe and the Rest of the World 16. Central and Eastern Europe: Response to a New Business Environment 17. European Business in a Global Context: The Developed World 18. European and Emerging Economies: Opportunity or Threat?

© 2007 Routledge, member of the Taylor & Francis Group, an Informa Business