H. Igor Ansoff Critical Evaluations in Business and Management 2 vol
Price: $600.00
Add to Cart- ISBN: 978-0-415-32557-8
- Binding: Hardback
- Published by: Routledge
- Publication Date: 28th June 2007
- Pages: 850
About the Book
The visionary theories of H. Igor Ansoff (1918–2002) on strategic business management have inspired worldwide acclaim. Called ‘the father of strategic management’ by Henry Mintzberg, he proposed that long-term profitability for a company results only from a commitment to understanding the political and social fabric of its community.
With a new introduction and extensive bibliography, this two-volume collection provides a thorough critical evaluation of Ansoff’s contributions. It is an invaluable research resource for both student and scholar.