The Changing Face of Management in Thailand
Price: $155.00
Add to Cart- ISBN: 978-0-415-44331-9
- Binding: Hardback (also available in Paperback)
- Published by: Routledge
- Publication Date: 18th May 2009 (Available for Pre-order)
- Pages: 224
About the Book
In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country’s recent history.
The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections:
- An examination of the political, economic, social and technological changes from 1997-2008
- Specialist chapters that contextualise these developments from the marketing, HR and finance perspectives
- Concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the ‘Thailand Brand’
With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.
Table of Contents
1. Introduction to Management in Thailand 2. The Political Environment 3. Socio-Cultural Developments 4. Tourism 5. HRM 6. Marketing 7. Technology/E-commerce 8. Finance and Accounting 9. Quality Management 10. Public Sector Organizations 11. Small Firms/Entrepreneurship 12. Expatriates/Overseas Appointments 13. Corporate Women Managers 14. Conclusion
About the Author(s)
Tim G. Andrews is Senior Lecturer in International Management at Strathclyde Business School, UK. He is co-founding editor of the Working in Asia series.
Sununta Siengthai is Associate Professor of HRM and Industrial Relations at the School of Management, Asian Institute of Technology, Thailand.