The Global Public Relations Handbook, Revised and Expanded Edition
Theory, Research, and Practice
Price: $90.00
Add to Cart- ISBN: 978-0-415-99514-6
- Binding: Paperback (also available in Hardback)
- Published by: Routledge
- Publication Date: 9th January 2009
- Pages: 992
About the Book
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Expanded and Revised Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.
Reviews
'Practitioners, scholars, and students of public relations, international communications, or global business will find this work invaluable... Highly recommended.' - CHOICETable of Contents
Section 1: Global Public Relations: Conceptual Framework 1. A Theoretical Framework for Global Public Relations Research and Practice 2. Political Economy and Public Relations 3. Culture and Public Relations 4. The Mass Media and Public Relations 5. Activism and Public Relations Section 2: Asia and Australasia 6. Public Relations in Australasia: Friendly rivalry, Cultural diversity and a Global focus 7. An Overview of Public Relations in Japan and the "Self-Correction" Concept 8. Professionalism and Diversification: The Evolution of Public Relations in South Korea 9. Becoming professionals: A portrait of public relations in Singapore 10. Public Relations in Mainland China: An Adolescent with growing pains 11. Sharing the Transformation: Public Relations and the UAE Come of Age 12. Public Relations in Palestine: Inside and Out 13. The Israeli Public Relations Experience: Nation building and Professional Values Section 3: Africa 14. The Nature and Status of Public Relations in Africa 15. Public Relations in Nigeria 16. The Status of Public Relations in Kenya 17. Public relations in South Africa: From Rhetoric to Reality 18. Public Relations in Egypt: Practices and Obstacles Section 4: Europe 19. The United Kingdom: Advances in Practice in a Restless Kingdom 20. From "Literary Bureaus" to a Modern Profession: The Development and Current Structure of Public Relations in Germany 21. Public Relations in Norway: Communication in a Small Welfare State 22. Public Relations in the Polder: The Case of the Netherlands 23. Public Relations in Sweden: A Strong Presence, Increasing in Importance 24. Public Relations in Italy: Masters of Ceremony in a Relational Society 25. Public Relations in an Economy and Society in Transition: The Case of Poland 26. Public Relations in a Corporativist Country: The Case of Slovenia Dejan Vercic 27. Challenges of Revived Democracies: The rise of public relations in Romania 28. A Hungarian Rhapsody: The Evolution and Current State of Hungarian Public Relations 29. The Development of Public Relations in Russia: A Geopolitical Approach Section 5: The Americas 30. Public Relations in the United States: A Generation of Maturation 31. A Different Country, A Different Public Relations: Canadian PR in the North American Context 32. Public Relations in México: From amateurism to professionalism 33. Overview of Public Relations in South America 34. Public Relations in Brazil: Practice and Education in a South American Context 35. Public Relations in Chile: Searching for Identity Amid Imported Models Section 6: International Public Relations: Key Dimensions and Actors 36. Transnational Public Relations by Foreign Governments 37. Public Relations of "Movers and Shakers:" Transnational Corporations 38. Non-Governmental Organizations and International Public Relations 39. Public Relations, Public Diplomacy, and Strategic communication 40. Sustainable Development in Sub-Saharan Africa: A Communication Ethic for the Global Corporation 41. Managing Your Global Reputation: The Public Relations Agency 42. Public Information in the UNESCO: Progress Toward a Strategic Role 43. The United Nations Department of Public Information: Intractable Dilemmas and Fundamental Contradictions 44. The Missing Link: Multiculturalism and Public Relations Education
About the Author(s)
Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge.
Dejan Vercic, PhD, FCIPR is a partner at Pristop agency and Associate Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.
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