Reconfiguring Public Relations

Ecology, Equity and Enterprise

By David McKie, Debashish Munshi

Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing...

Published May 24th 2007 by Routledge.

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Essentials of Corporate Communication

Implementing Practices for Effective Reputation Management

By Cees B.M. van Riel, Charles J. Fombrun

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the...

Published February 27th 2007 by Routledge.

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Reputation Management

The Key to Successful Public Relations and Corporate Communication

By John Doorley, Helio Fred Garcia

Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue...

Published October 20th 2006 by Routledge.

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A Primer for Integrated Marketing Communications

By Philip Kitchen, Patrick de Pelsmacker

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of...

Published July 8th 2004 by Routledge.

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Skilled Interpersonal Communication

Research, Theory and Practice

By Owen Hargie, David Dickson

Previous editions ('Social Skills in Interpersonal Communication') have established this work as the standard textbook on communication. Directly relevant to a multiplicity of research areas...

Published July 17th 2003 by Routledge.

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Sales Management

A Global Perspective

By John B. Ford, Earl Honeycutt, Antonis Simintiras

As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing...

Published March 20th 2003 by Routledge.

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Interpersonal Skills at Work

By John Hayes

In this age of e-business, there is an increasing over-reliance on electronic communication and insufficient attention paid to the management of face-to-face relationships. In this...

Published June 27th 2002 by Routledge.

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Business Communication

By Clive Bruckmann, Peter Hartley

This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process....

Published December 28th 2001 by Routledge.

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The Multimedia Handbook

By Tony Cawkell

The Multimedia Handbook provides a comprehensive guide to the wide range of uses of multimedia. The first part of the book introduces the technology for...

Published October 24th 1996 by Routledge.

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Media Production Agreements

A User's Guide for Film and Programme Makers

By !!!SOLD TO FOCAL PRESS!!! 14/8/00, Philip Alberstat

Media Production Agreements is an invaluable reference tool for film, television and video producers and has been written specifically for all those involved in the...

Published October 24th 1996 by Routledge.

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