This book considers the impact of multinational companies in China on the Chinese economy and on indigenous firms in China. It shows how the global…

The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the…

India has been identified as one of the biggest emerging markets in the world. Indian organizations have increasingly begun to understand the importance of human…

Building a peak performing organization is not easy or else everybody would be achieving this goal. Organizations today are facing heightened challenges in remaining competitive…

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the…

Merit-based tests and contests have become popular methods for allocating rewards – from trophies to contracts, jobs to grants, admissions to licenses. With origins in…

Researching Operations Management fills the growing need for a comprehensive textbook and reference on doing quality research in the field of Operations Management (OM). It…

This book examines women's financial activity from the early days of the stock market in eighteenth century England and the South Sea Bubble to the…

Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in…