The Retailing Reader

Edited by John Dawson, Anne Findlay, Leigh Sparks

Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has...

Published April 10th 2008 by Routledge.

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Market Segmentation Success

Making It Happen

By Sally Dibb, Lyndon Simkin, Art Weinstein

A smart guide on effective target market selection and segmentation success!

Market segmentation is a main aspect of effective business strategy. However implementation is often...

Published March 3rd 2008 by Routledge.

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Managing and Marketing Radical Innovations

Marketing new technology

By Birgitta Sandberg

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development,...

Published February 7th 2008 by Routledge.

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The Routledge Companion to Nonprofit Marketing

Edited by Adrian Sargeant, Walter Wymer Jr

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines...

Published November 22nd 2007 by Routledge.

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A Cross-Cultural Theory of Voter Behavior

By Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Practical knowledge from the rapidly-emerging field of political marketing

As in large corporations and small companies, the political systems in democratic countries are based on...

Published November 16th 2007 by Routledge.

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Credit and Consumer Society

By Dawn Burton

The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active...

Published November 8th 2007 by Routledge.

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Marketing Memory Stick

By Marilyn A. Stone, John Desmond, Karl Moore, Niketh Pareek

Published February 21st 2007 by Routledge.

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Fundamentals of Marketing

By Marilyn A. Stone, John Desmond

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section...

Published December 21st 2006 by Routledge.

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Consuming Experience

Edited by Antonella Caru, Bernard Cova

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any...

Published December 7th 2006 by Routledge.

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Consumer Sales Law

The Law Relating to Consumer Sales and Financing of Goods

By John Macleod

Fully updated and revised, this comprehensive and informative textbook provides readers with an overview of current consumer sales law and equips them with a view...

Published December 7th 2006 by Routledge-Cavendish.

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