Security and Control in Information Systems

A Guide for Business and Accounting

By Andrew Hawker

With the advent of electronic commerce, and the increasing sophistication of the information systems used in business organizations, control and security have become key management...

Published October 26th 2000 by Routledge.

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A Practical Guide to Information Systems Process Improvement

By Anita Cassidy, Keith Guggenberger

When you invest in expensive technology and systems, you want to get the most out of them. Process improvement has been used for years as...

Published September 26th 2000 by CRC Press.

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Internal Marketing: Directions for Management

Edited by Barbara Lewis, Richard Varey

Published August 24th 2000 by Routledge.

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Japanese Tourists

Socio-Economic, Marketing, and Psychological Analysis

By Kaye Sung Chon, Tsutomu Inagaki

Find out how to entertain all types of Japanese tourists from student groups to retirees!

Would a Japanese traveler rather see pictures of beautiful landscapes or...

Published August 9th 2000 by Routledge.

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Marketing and Feminism

Current issues and research

Edited by Miriam Catterall, Pauline Maclaran, Lorna Stevens

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights...

Published July 20th 2000 by Routledge.

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Strategic Marketing

An Introduction

By Tony Proctor

Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization...

Published June 29th 2000 by Routledge.

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Information Systems and Technology for the Noninformation Systems Executive

An Integrated Resource Management Guide for the 21st Century

By Jae K. Shim

Thirty years ago, computers seemed more science fiction than business fact. Today we have e-commerce, e-marketing, computerized scheduling, manufacturing, and a whole new field called...

Published June 22nd 2000 by CRC Press.

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The Systems Thinking Approach to Strategic Planning and Management

By Stephen Haines

Easy-to-follow and understand, The Systems Thinking Approach to Strategic Planning and Management presents the first practical application of "systems thinking", a concept first introduced by...

Published June 13th 2000 by CRC Press.

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Machiavelli, Marketing and Management

By Phil Harris, Andrew Lock, Patricia Rees

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for...

Published April 20th 2000 by Routledge.

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Using Public Relations Strategies to Promote Your Nonprofit Organization

By William Winston, Ruth Ellen Kinzey

Learn how to strategically execute public relations assignments!

In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on...

Published April 6th 2000 by Routledge.

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