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Marketing and Feminism
Current issues and research
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights…
read more2000 | Paperback: 978-0-415-21973-0 (Routledge)
Strategic Marketing
An Introduction
Every enterprise needs an understanding of the strategies used by its competitors, and a basic knowledge of how the business environment impacts on its organization…
read more2000 | Paperback: 978-0-415-20811-6 (Routledge)
Major Account Sales Strategies
Breaking the Six Figure Barrier in Consultive Selling
Get your students ready for today's global business environment. Major Account Sales Strategies: Breaking the Six Figure Barrier in Consultive Selling covers every step of… read more2000 | Hardback: 978-1-57444-288-5 (CRC Press)
Market Research in Health and Social Care
The shift to managed markets has meant that whilst planners and purchasers of health and social services seek information on needs, managers who provide these…
read more2000 | Hardback: 978-0-415-20754-6 (Routledge)
more information about Market Research in Health and Social Care
Machiavelli, Marketing and Management
This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for…
read more2000 | Paperback: 978-0-415-21670-8 (Routledge)
more information about Machiavelli, Marketing and Management
Using Public Relations Strategies to Promote Your Nonprofit Organization
Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on… read more2000 | Paperback: 978-0-7890-0258-7 (Routledge)
more information about Using Public Relations Strategies to Promote Your Nonprofit Organization
Consumer Behavior in Travel and Tourism
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date… read more2000 | Paperback: 978-0-7890-0611-0 (Routledge)
more information about Consumer Behavior in Travel and Tourism
Global Alliances in Tourism and Hospitality Management
Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances… read more2000 | Paperback: 978-0-7890-0818-3 (Routledge)
more information about Global Alliances in Tourism and Hospitality Management
The Customer Century
Lessons from World Class Companies in Integrated Communications
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox,…
read more2000 | Hardback: 978-0-415-92199-2 (Routledge)
Volunteerism Marketing
New Vistas for Nonprofit and Public Sector Management
Explore the personality traits, values, and characteristics to look for in volunteers! Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management is an excellent… read more2000 | Paperback: 978-0-7890-0985-2 (Routledge)
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Forthcoming Titles:
Marketing Research
Edited by David F. Birks, Tim Macer
To be published December 11th 2008
Brand Management: Research, theory and practice
By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
To be published December 19th 2008
Global Public Relations: Spanning Borders, Spanning Cultures
By Alan R. Freitag, Ashli Quesinberry Stokes
To be published December 22nd 2008
The Global Public Relations Handbook, Expanded and Revised Edition: Theory, Research, and Practice
Edited by Krishnamurthy Sriramesh, Dejan Vercic
To be published December 23rd 2008
Data Mining for Design and Marketing
Edited by Yukio Ohsawa, Katsutoshi Yada
To be published January 15th 2009
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