Consumer Value

A Framework for Analysis and Research

Edited by Morris Holbrook

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute...

Published December 3rd 1998 by Routledge.

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International Business Information

How to Find It, How to Use It

Edited by Michael Halperin, Ruth A. Pagell

This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable...

Published November 1st 1998 by Routledge.

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The Role of the Hospitality Industry in the Lives of Individuals and Families

By Pamela R. Cummings, Francis A. Kwansa, Marvin B. Sussman

The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality...

Published October 5th 1998 by Routledge.

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Representing Consumers

Voices, Views and Visions

Edited by Barbara Stern

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has...

Published September 24th 1998 by Routledge.

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Guidebook to Managed Care and Practice Management Terminology

By William Winston, Norman Winegar, Michelle Hayter

In Guidebook to Managed Care and Practice Management Terminology, you’ll join the students, practitioners, clients, and patients who are currently bewildered by an array of...

Published July 17th 1998 by Routledge.

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Marketing Your City, U.S.A.

A Guide to Developing a Strategic Tourism Marketing Plan

By Kaye Sung Chon, Ronald A. Nykiel, Elizabeth Jascolt

With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential...

Published July 16th 1998 by Routledge.

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Defining Your Market

Winning Strategies for High-Tech, Industrial, and Service Firms

By William Winston, Art Weinstein

Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service...

Published July 15th 1998 by Routledge.

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Twenty Million New Customers!

Understanding Gay Men¿s Consumer Behavior

By Phd, John Dececco

Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!:...

Published January 6th 1998 by Routledge.

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Contemporary Sales Force Management

By William Winston, Tony Carter

By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge...

Published December 19th 1997 by Routledge.

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Consumer Research

Postcards From the Edge

Edited by Stephen Brown, Darach Turley

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered...

Published December 18th 1997 by Routledge.

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