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Browse Sales & Marketing Titles:
Marketing Your City, U.S.A.
A Guide to Developing a Strategic Tourism Marketing Plan
With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential… read more1998 | Paperback: 978-0-7890-0592-2 (Routledge)
Defining Your Market
Winning Strategies for High-Tech, Industrial, and Service Firms
Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service… read more1998 | Paperback: 978-0-7890-0252-5 (Routledge)
Twenty Million New Customers!
Understanding Gay Men¿s Consumer Behavior
Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!:… read more1998 | Paperback: 978-1-56023-903-1 (Routledge)
7 Secrets to Successful Sales Management
The Sales Manager's Manual
There are hundreds of books out there on sales, but 7 Secrets to Successful Sales Management is one of the few aimed directly at the… read more1997 | Hardback: 978-1-57444-088-1 (CRC Press)
more information about 7 Secrets to Successful Sales Management
Contemporary Sales Force Management
By analyzing and monitoring current trends in the marketplace, Contemporary Sales Force Management helps sales managers align resources and strategic efforts to gain an edge… read more1997 | Paperback: 978-0-7890-0423-9 (Routledge)
Consumer Research
Postcards From the Edge
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered… read more1997 | Paperback: 978-0-415-17317-9 (Routledge)
Transformational Growth and the Business Cycle
This book examines the concept of Transformational Growth from a number of different historical and geographical perspectives. Transformational Growth sees the economy as an evolving… read more1997 | Hardback: 978-0-415-14855-9 (Routledge)
more information about Transformational Growth and the Business Cycle
Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship… read more1997 | Paperback: 978-0-415-17356-8 (Routledge)
Handbook of Cross-Cultural Marketing
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language,… read more1997 | Paperback: 978-0-7890-0285-3 (Routledge)
Geography and Tourism Marketing
Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the… read more1997 | Paperback: 978-0-7890-0336-2 (Routledge)
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Forthcoming Titles:
Marketing Research
Edited by David F. Birks, Tim Macer
To be published December 11th 2008
Brand Management: Research, theory and practice
By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
To be published December 19th 2008
Global Public Relations: Spanning Borders, Spanning Cultures
By Alan R. Freitag, Ashli Quesinberry Stokes
To be published December 22nd 2008
The Global Public Relations Handbook, Expanded and Revised Edition: Theory, Research, and Practice
Edited by Krishnamurthy Sriramesh, Dejan Vercic
To be published December 23rd 2008
Data Mining for Design and Marketing
Edited by Yukio Ohsawa, Katsutoshi Yada
To be published January 15th 2009
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