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Persuasive Advertising for Entrepreneurs and Small Business Owners
How to Create More Effective Sales Messages
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive… read more1997 | Paperback: 978-1-56024-994-8 (Routledge)
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Marketing in Publishing
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the… read more1997 | Paperback: 978-0-415-15134-4 (Routledge)
How Consumers Pick a Hotel
Strategic Segmentation and Target Marketing
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment… read more1997 | Paperback: 978-0-7890-0184-9 (Routledge)
Marketing in Central and Eastern Europe
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental… read more1997 | Hardback: 978-0-7890-0039-2 (Routledge)
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Marketing Issues in Pacific Area Tourism
Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world… read more1997 | Paperback: 978-0-7890-0310-2 (Routledge)
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High-Impact Sales Force Automation
A Strategic Perspective
What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This "ultimate… read more1997 | Hardback: 978-1-57444-093-5 (CRC Press)
Strategic Planning for Private Higher Education
With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution.… read more1997 | Paperback: 978-0-7890-0191-7 (Routledge)
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Marketing Research That Pays Off
Case Histories of Marketing Research Leading to Success in the Marketplace
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off… read more1997 | Paperback: 978-0-7890-0197-9 (Routledge)
Environmental Marketing
Strategies, Practice, Theory, and Research
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior… read more1997 | Paperback: 978-1-56024-928-3 (Routledge)
Fundamentals of Strategic Planning for Healthcare Organizations
A straightforward and practical guidebook, Fundamentals of Strategic Planning for Healthcare Organizations explores the basic principles of planning and maps out key routes for expanding… read more1996 | Hardback: 978-0-7890-0060-6 (Routledge)
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Forthcoming Titles:
Marketing Research
Edited by David F. Birks, Tim Macer
To be published December 11th 2008
Brand Management: Research, theory and practice
By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
To be published December 19th 2008
Global Public Relations: Spanning Borders, Spanning Cultures
By Alan R. Freitag, Ashli Quesinberry Stokes
To be published December 22nd 2008
The Global Public Relations Handbook, Expanded and Revised Edition: Theory, Research, and Practice
Edited by Krishnamurthy Sriramesh, Dejan Vercic
To be published December 23rd 2008
Data Mining for Design and Marketing
Edited by Yukio Ohsawa, Katsutoshi Yada
To be published January 15th 2009
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