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Studies in Advertising and Consumption
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing… read more1996 | Paperback: 978-0-415-14132-1 (Routledge)
Recent Advances in Tourism Marketing Research
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated… read more1996 | Hardback: 978-1-56024-836-1 (Routledge)
more information about Recent Advances in Tourism Marketing Research
Relationship Marketing in Professional Services
A Study of Agency-Client Dynamics in the Advertising Sector
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the… read more1996 | Hardback: 978-0-415-14607-4 (Routledge)
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Global Tourist Behavior
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally… read more1996 | Paperback: 978-0-7890-0096-5 (Routledge)
R&D Decisions
Strategy Policy and Innovations
R&D Decisions, Strategy, Policy and Innovations explores how research and development decisions affect all of us. They are linked inextricably to the performance of firms… read more1996 | Hardback: 978-0-415-13777-5 (Routledge)
Marketing Health Care Into the Twenty-First Century
The Changing Dynamic
Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends--legislative, economic, organizational, clinical, and operational--from a strategic marketing perspective. Author Alan… read more1996 | Hardback: 978-1-56024-979-5 (Routledge)
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Gays, Lesbians, and Consumer Behavior
Theory, Practice, and Research Issues in Marketing
Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their… read more1996 | Paperback: 978-1-56023-077-9 (Routledge)
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Marketing for Churches and Ministries
This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for… read more1996 | Paperback: 978-1-56024-990-0 (Routledge)
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Franchising
Contemporary Issues and Research
This book presents a range of chapters dealing with current issues of interest to franchising researchers and practitioners.From authors who have been especially active in… read more1995 | Hardback: 978-1-56024-729-6 (Routledge)
Confidence, Credibility and Macroeconomic Policy
The results of macroeconomic policy are often unpredictable. One of the major reasons for this is the importance of confidence and expectations in economic affairs.… read more1995 | Hardback: 978-0-415-10278-0 (Routledge)
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Forthcoming Titles:
Marketing Research
Edited by David F. Birks, Tim Macer
To be published December 11th 2008
Brand Management: Research, theory and practice
By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
To be published December 19th 2008
Global Public Relations: Spanning Borders, Spanning Cultures
By Alan R. Freitag, Ashli Quesinberry Stokes
To be published December 22nd 2008
The Global Public Relations Handbook, Expanded and Revised Edition: Theory, Research, and Practice
Edited by Krishnamurthy Sriramesh, Dejan Vercic
To be published December 23rd 2008
Data Mining for Design and Marketing
Edited by Yukio Ohsawa, Katsutoshi Yada
To be published January 15th 2009
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