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Marketing University Outreach Programs
Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects… read more1995 | Hardback: 978-1-56024-610-7 (Routledge)
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A Marketing Approach to Physician Recruitment
A Marketing Approach to Physician Recruitment is a how-to manual designed to assist hospitals in the physician recruitment process, or to enhance already existing recruitment… read more1995 | Paperback: 978-1-56024-899-6 (Routledge)
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Legislative Reference Services and Sources
Here is the first introductory guide to all aspects of providing legislative reference services. Unlike special libraries which deal with one specific discipline, legislative reference… read more1994 | Hardback: 978-1-56024-891-0 (Routledge)
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Fashion & Merchandising Fads
Fads by nature and by definition are hard to capture, yet Hoffmann and Bailey have captured over one hundred of the passing fashion fancies and… read more1994 | Paperback: 978-1-56023-031-1 (Routledge)
Church and Ministry Strategic Planning
From Concept to Success
Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic… read more1994 | Hardback: 978-1-56024-346-5 (Routledge)
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Communication and Channel Systems in Tourism Marketing
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a… read more1994 | Paperback: 978-1-56024-581-0 (Routledge)
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New Product Screening
A Step-Wise Approach
This text is designed to provide an easily understood layperson’s introduction to the screening of new products. Authors Lesch and Rupert make it easy to… read more1994 | Hardback: 978-1-56024-404-2 (Routledge)
Wholesale Distribution Channels
New Insights and Perspectives
Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers’insight and… read more1994 | Paperback: 978-1-56024-618-3 (Routledge)
Marketing for Attorneys and Law Firms
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As… read more1993 | Paperback: 978-1-56024-325-0 (Routledge)
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Forthcoming Titles:
Marketing Research
Edited by David F. Birks, Tim Macer
To be published December 11th 2008
Brand Management: Research, theory and practice
By Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
To be published December 19th 2008
Global Public Relations: Spanning Borders, Spanning Cultures
By Alan R. Freitag, Ashli Quesinberry Stokes
To be published December 22nd 2008
The Global Public Relations Handbook, Expanded and Revised Edition: Theory, Research, and Practice
Edited by Krishnamurthy Sriramesh, Dejan Vercic
To be published December 23rd 2008
Data Mining for Design and Marketing
Edited by Yukio Ohsawa, Katsutoshi Yada
To be published January 15th 2009
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