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Marketing for Health and Wellness Programs
Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention… read more1990 | Hardback: 978-1-56024-014-3 (Routledge)
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Cases and Select Readings in Health Care Marketing
Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical… read more1989 | Hardback: 978-0-86656-429-8 (Routledge)
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Principles of Pharmaceutical Marketing, Third Edition
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for… read more1988 | Hardback: 978-0-86656-935-4 (Routledge)
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Professional Practice in Health Care Marketing
Proceedings of the American College of Healthcare Marketing
This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that… read more1986 | Hardback: 978-0-86656-549-3 (Routledge)
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How To Write a Marketing Plan for Health Care Organizations
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major… read more1985 | Hardback: 978-0-86656-450-2 (Routledge)
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Marketing Child Care Programs
Why and How
Is marketing appropriate for child care programs? National leaders in marketing management and child care discuss the growing trend toward marketing child care programs. As… read more1985 | Hardback: 978-0-86656-330-7 (Routledge)
Marketing and the Library
The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying… read more1984 | Hardback: 978-0-86656-307-9 (Routledge)
Marketing the Group Practice
Practical Methods for the Health Care Practitioner
A practical guide for providers and administrators in the health industry, this stimulating volume explains how to effectively use a variety of marketing practices such… read more1983 | Hardback: 978-0-86656-264-5 (Routledge)
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Forthcoming Titles:
Explorations in Consumer Culture Theory
Edited by John F. Sherry, Eileen Fischer
To be published November 24th 2008
The Global Public Relations Handbook Expanded and Revised Edition: Theory, Research, and Practice
Edited by Krishnamurthy Sriramesh, Dejan Vercic
To be published November 26th 2008
Brands and Brand Management
Edited by Richard Elliott
To be published December 1st 2008
Concise Encyclopedia of Professional Services Marketing
By Kenneth E. Clow, Robert E. Stevens
To be published December 2nd 2008
Marketing Research
Edited by David F. Birks, Tim Macer
To be published December 11th 2008
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