The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active…

Quantifying and assessing the value of an organization’s design department can be problematic. The tools traditionally used by auditors are usually insufficient to ‘measure’ either…

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact. Given the practical needs of managers and…

Innovative and timely, this PR book is the first to address environmental questions within the context of global business. An excellent counterpoint to the existing…

Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet…

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's…

This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the…

Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section…