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Consuming Experience
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in…
read more2006 | Paperback: 978-0-415-38244-1 (Routledge)
Consumer Sales Law
The Law Relating to Consumer Sales and Financing of Goods
Fully updated and revised, this comprehensive and informative textbook provides readers with an overview of current consumer sales law and equips them with a view…
read more2006 | Paperback: 978-0-415-41566-8 (Routledge-Cavendish)
Routledge Handbook of Sports Sponsorship
Successful Strategies
The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to…
read more2006 | Paperback: 978-0-415-40111-1 (Routledge)
more information about Routledge Handbook of Sports Sponsorship
Effective Press Relations for the Built Environment
A Practical Guide
This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to…
read more2006 | Paperback: 978-0-415-34867-6 (Taylor & Francis)
more information about Effective Press Relations for the Built Environment
5S for the Office
Organizing the Workplace to Eliminate Waste
Although office and administrative activities are usually 60 percent of the production costs in most manufacturing organizations, these areas often get excluded during lean initiatives.… read more2006 | Paperback: 978-1-56327-318-6 (Productivity Press)
Marketing: The Basics
Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context.
Covering the…
read more2006 | Paperback: 978-0-415-38079-9 (Routledge)
Strategic Issues in International Retailing
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for…
read more2006 | Paperback: 978-0-415-34371-8 (Routledge)
more information about Strategic Issues in International Retailing
Winning Elections with Political Marketing
Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election… read more
2006 | Paperback: 978-0-7890-3370-3 (Routledge)
more information about Winning Elections with Political Marketing
Marketing Green Buildings
Guide for Engineering, Construction and Architecture
Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which… read more2006 | Hardback: 978-0-8493-9381-5 (Fairmont Press)
Consuming Books
The Marketing and Consumption of Literature
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with…
read more2006 | Hardback: 978-0-415-36767-7 (Routledge)
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Forthcoming Titles:
Explorations in Consumer Culture Theory
Edited by John F. Sherry, Eileen Fischer
To be published November 24th 2008
The Global Public Relations Handbook Expanded and Revised Edition: Theory, Research, and Practice
Edited by Krishnamurthy Sriramesh, Dejan Vercic
To be published November 26th 2008
Brands and Brand Management
Edited by Richard Elliott
To be published December 1st 2008
Concise Encyclopedia of Professional Services Marketing
By Kenneth E. Clow, Robert E. Stevens
To be published December 2nd 2008
Marketing Research
Edited by David F. Birks, Tim Macer
To be published December 11th 2008
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