Brands

Meaning and Value in Media Culture

By Adam Arvidsson

Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life...

Published December 8th 2005 by Routledge.

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A Reader in Marketing Communications

Edited by Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides...

Published December 8th 2005 by Routledge.

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Brand Culture

Edited by Jonathan Schroeder, Miriam Salzer Morling

This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands...

Published November 24th 2005 by Routledge.

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A Practical Guide to Information Systems Strategic Planning, Second Edition

By Anita Cassidy, Anita Cassidy

The foundation of a successful information systems strategic plan is the recognition that business direction and requirements must drive the IS strategy and computing architecture....

Published October 14th 2005 by Auerbach Publicatio.

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Global Technology and Corporate Crisis

Strategies, Planning and Communication in the Information Age

By Simon Moore, Mike Seymour

Accelerating global change is generating a volatile, shifting and potent array of risks and threats for business and corporate management. If business is to survive...

Published August 25th 2005 by Routledge.

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Inside Consumption

Consumer Motives, Goals, and Desires

Edited by S. Ratneshwar, David Glen Mick

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining...

Published August 11th 2005 by Routledge.

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Visual Consumption

By Jonathan E. Schroeder

A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image...

Published April 19th 2005 by Routledge.

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Critical Systems Analysis and Design

A Personal Framework Approach

By Nandish Patel

Taking a unique approach to systems analysis and design, this insightful book provides learners with a critical personal framework for considering and developing knowledge and...

Published December 10th 2004 by Routledge.

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BRANDS & BRAND MANAGEMENT 4VOL

No Author/Editor data available

Published November 10th 2004 by Routledge.

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Software Testing and Continuous Quality Improvement, Second Edition

By William E. Lewis, William E. Lewis

Software Testing and Continuous Quality Improvement, Second Edition, illustrates a quality framework for software testing in traditional structured and unstructured environments. It explains how a...

Published October 14th 2004 by Auerbach Publicatio.

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