Telecommunications Strategy

Cases, Theory and Applications

By Peter Curwen, Jason Whalley

The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern...

Published August 12th 2004 by Routledge.

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Brands

The Logos of the Global Economy

By Celia Lury

Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?...

Published August 12th 2004 by Routledge.

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International Marketing

Strategy and Theory

By Sak Onkvisit, John Shaw

Published May 27th 2004 by Routledge.

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A Handbook of Corporate Communication and Public Relations

Edited by Sandra Oliver

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis...

Published April 22nd 2004 by Routledge.

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International Strategic Marketing

A European Perspective

By J.B. McCall, Marilyn Stone

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory...

Published April 15th 2004 by Routledge.

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Creating System Innovation

How Large Scale Transitions Emerge

By H. de Bruijn, H. van der Voort, W. Dicke, M. de Jong, W. Veeneman

'System innovation' is a radical change of institutions, structures and values concerning one or more entire sectors.

This publication from the Consultative Committee of Sectorcouncils for...

Published April 15th 2004 by Taylor and Francis.

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Fundamentals of Business Marketing Education

A Guide for University-Level Faculty and Policymakers

By J David Lichtenthal

Make the most of your ability to teach business-to-business marketing!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential...

Published January 8th 2004 by Routledge.

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Health Information Management

Integrating Information and Communication Technology in Health Care Work

By Marc Berg

In almost all Western countries, concerted efforts are made to stimulate the use of information and communication technology (ICT) in health care. Yet the number...

Published November 27th 2003 by Routledge.

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The Internationalisation of Retailing in Asia

Edited by Sang Chul Choi, John Dawson, Roy Larke, Masao Mukoyama

European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home...

Published July 31st 2003 by Routledge.

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Tourism Forecasting and Marketing

By Kevin Wong, Haiyan Song

Stay up to date with the most effective practices in tourism demand forecasting!

Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice...

Published June 5th 2003 by Routledge.

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