Tourism Forecasting and Marketing

By Kevin Wong, Haiyan Song

Stay up to date with the most effective practices in tourism demand forecasting!

Tourism Forecasting and Marketing presents vital, up-to-date research on the latest practice...

Published June 5th 2003 by Routledge.

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e-Business Fundamentals

By Peter Eckersley, Lisa Harris, Paul Jackson

This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both...

Published May 29th 2003 by Routledge.

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Doing Research Projects in Marketing, Management and Consumer Research

By Chris Hackley

As interpretive research perspectives become increasingly influential in the social sciences, so it becomes increasingly important for experienced researchers to familiarize themselves with the philosophical...

Published May 22nd 2003 by Routledge.

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Strategic Global Marketing

Issues and Trends

By Erdener Kaynak

Learn to select appropriate strategic tools and measure the competitiveness of international firms!

This essential text addresses important strategic marketing issues and questions in...

Published April 28th 2003 by Routledge.

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Understanding Green Consumer Behaviour

A Qualitative Cognitive Approach

By Sigmund A. Wagner

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is...

Published April 24th 2003 by Routledge.

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Consuming People

From Political Economy to Theatres of Consumption

Edited by Nikhilesh Dholakia, A. Fuat Firat

Consumption is widely regarded as one of the most important phenomena in contemporary society, but there has been very little analysis of how consumption patterns...

Published April 24th 2003 by Routledge.

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The Why of Consumption

Contemporary Perspectives on Consumer Motives, Goals and Desires

Edited by Cynthia Huffman, David Glen Mick, S. Ratneshwar

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide...

Published April 17th 2003 by Routledge.

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Strategic Management

Formulation, Implementation, and Control in a Dynamic Environment

By Abbass Alkhafaji, Richard Alan Nelson

Airborne Express, Hershey's, Motorola, Pillsbury—how do the executives of international corporations formulate effective strategies for corporate success?

Filled with helpful insights into the state...

Published April 3rd 2003 by Routledge.

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Perspectives on Public Relations Research

By Danny Moss, Dejan Vercic, Gary Warnaby

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored...

Published March 27th 2003 by Routledge.

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Revealing the Corporation

Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

Edited by Stephen Greyser, John Balmer

An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer...

Published March 13th 2003 by Routledge.

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