Perspectives on Public Relations Research

By Danny Moss, Dejan Vercic, Gary Warnaby

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored...

2003 | Paperback: 978-0-415-31618-7 (Routledge)

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Revealing the Corporation

Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing

Edited by Stephen Greyser, John Balmer

An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer...

2003 | Paperback: 978-0-415-28421-9 (Routledge)

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Marketing Your Business

A Guide to Developing a Strategic Marketing Plan

By Robert E. Stevens, David L. Loudon, Ronald A. Nykiel

Examine essential marketing disciplines and weapons!

This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business!...

2003 | Paperback: 978-0-7890-1770-3 (Routledge)

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Maximizing Business Performance through Software Packages

Best Practices for Justification, Selection, and Implementation

By Robert W. Starinsky

Learn how to:
§ Select the best ERP software for your organization
§ Choose the most effective wrap around software to enhance the performance of an existing ERP system
§ Align...

2002 | Hardback: 978-1-57444-329-5 (CRC Press)

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Retailing in the European Union

By Stewart Howe

As retailing becomes increasingly important in global economics, the similarities and differences of retailing from country to country are now more evident. This unique and...

2002 | Paperback: 978-0-415-25742-8 (Routledge)

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Corporate Reputation and Competitiveness

By Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management,...

2002 | Hardback: 978-0-415-28743-2 (Routledge)

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Marketing the e-Business

By Charles Dennis, Lisa Harris

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges...

2002 | Paperback: 978-0-415-25601-8 (Routledge)

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Social Marketing

No Author/Editor data available

Harness commercial marketing techniques to spark social change!

American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing...

2002 | Paperback: 978-0-7890-1717-8 (Routledge)

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Corporate and Organizational Identities

Integrating Strategy, Marketing, Communication and Organizational Perspective

Edited by Bertrand Moingeon, Guillaume Soenen

This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention...

2002 | Paperback: 978-0-415-28205-5 (Routledge)

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Marketing Communications for Local Nonprofit Organizations

Targets and Tools

By Teri Kline Henley, Jr, Walter W Wymer, Donald Self

Help your nonprofit organization keep up with the competition!

As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop...

2002 | Paperback: 978-0-7890-1703-1 (Routledge)

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