Qualitative Research Methods in Public Relations and Marketing Communications

By Christine Daymon, Immy Holloway

Qualitative research holds great potential for the study of public relations and marketing communications due to its ability to enable researchers to be closely involved...

Published December 20th 2001 by Routledge.

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The Changing Consumer

Markets and Meanings

Edited by Alison Anderson, Kevin Meethan, R Steven Miles, Steven Miles

The consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected in some way to our experience as consumers....

Published December 20th 2001 by Routledge.

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Marketing Communication

A Critical Introduction

By Richard Varey

Providing a fresh and innovative framework for the management of marketing communication processes, this textbook uses references to communication studies, cultural studies and critical management...

Published November 22nd 2001 by Routledge.

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Consumer Behaviour Analysis

Critical Perspectives on Business and Management

Edited by Gordon Foxall

Published November 15th 2001 by Routledge.

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Retailing

Critical Concepts

Edited by Anne M. Findlay, Leigh Sparks

The material included in this set draws on international sources from the 1950s to the present day, to provide an invaluable collection on retailing. The...

Published October 11th 2001 by Routledge.

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Public Relations Cases and Readings

International Perspectives

Edited by Barbara DeSanto, Daniel Moss, Melanie Powell

This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational...

Published September 27th 2001 by Routledge.

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Ordinary Consumption

Edited by Jukka Groncow, Alan Warde

The sociology of consumption has concentrated unduly on the more spectacular and visual aspects of contemporary consumer behaviour, thereby constructing an unbalanced and misleading view....

Published August 2nd 2001 by Routledge.

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Church Wake-Up Call

A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach

By William Benke, Le Etta Benke, Robert E. Stevens, David L. Loudon

Is your church viable in the changing marketplace of today--and tomorrow?

Today's church market is comprised of four cultural paradigms--Youth, Baby Busters (Generation X), Baby Boomers,...

Published February 20th 2001 by Routledge.

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Marketing

Critical Perspectives on Business and Management

Edited by Michael Baker

Parallel to the continuing growth of interest in marketing has developed a concern for the history of marketing thought and for the evolution of marketing...

Published February 15th 2001 by Routledge.

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Global Marketing Co-Operation and Networks

By Leo Paul Dana

Learn how to compete in international markets!

The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are...

Published January 10th 2001 by Routledge.

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