Textbooks
Browse Marketing, Retail and Communications Titles:
A Reader in Marketing Communications
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides...
2005 | Hardback: 978-0-415-35648-0 (Routledge)
Creative Problem Solving for Managers
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a range of business...2005 | Hardback: 978-0-415-34541-5 (Routledge)
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A Primer for Integrated Marketing Communications
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of...
2004 | Hardback: 978-0-415-31420-6 (Routledge)
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Influencing Within Organizations
This unique book provides readers with vital information on one of the most important survival-success skill of the twenty-first century - influencing. By bringing the...
2004 | Hardback: 978-0-415-31162-5 (Routledge)
International Strategic Marketing
A European Perspective
As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory...
2004 | Hardback: 978-0-415-31416-9 (Routledge)
Key Issues in Organizational Communication
It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies...
2003 | Hardback: 978-0-415-26094-7 (Routledge)
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Sales Management
A Global Perspective
As sales managers are encouraged to manage increasingly global territories, the art of selling becomes complicated and the rules of negotiation more diverse. This absorbing...
2003 | Hardback: 978-0-415-30043-8 (Routledge)
Revealing the Corporation
Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer...
2003 | Hardback: 978-0-415-28420-2 (Routledge)
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